Digital Marketer - Generalist - Contract

Toronto, Ontario, Canada Contract Allows remote

Crowdlinker is an end-to-end digital studio based in Toronto with a relentless focus on our customers. Digital marketing is one of several services we offer our clients, which includes SEO, Social Media Management, PPC ads and content marketing. We also excel at digital strategy, creative design, full-stack development of websites & web/mobile apps. Our clients include large startups like Freshbooks, League, and TopHat, as well as enterprises like Unilever, Nestlé and DHX Media.

Crowdlinker is looking for a motivated and experienced Digital Marketer to join our team. You will be assisting with copy-writing / blogging, landing page creation/optimization, SEO, Social Media Management and with running ads on Google, Facebook and other social networks. You will be part of, and sometimes leading, calls with clients to communicate strategy and results on a weekly basis.

You will be working directly with our clients to devise digital marketing strategies, research opportunities, implement best practices, measure results and iterate campaigns for growth.

This is a part-time/hourly position and thus it is ideal for a freelancer who wants to partner with an established agency like ours. You should expect 10 to 20 hours of work per week to start, with the possibility of moving to a full-time position within the next few months. Highly qualified candidates with a diverse set of digital marketing skills will have the option to start full-time immediately.

We are growing quickly, which means there are always new and exciting challenges at Crowdlinker. This is the exact opposite of a slow, boring enterprise job. We are looking for someone who is comfortable taking risks and solving burning problems. We embrace change, see challenges as opportunities and focus on solutions. We do offer great pay and benefits, but we won’t hire someone who is “just looking for a paycheck”. We hope you can join us to push the boundaries of what’s possible.

 

Requirements

Must Haves:

  • At least 1 year (ideally 3 years) of experience managing digital marketing campaigns.
  • Demonstrable experience leading and managing SEO/SEM, email, social media and/or display advertising campaigns.
  • Experience in optimizing landing pages and user funnels.
  • Experience researching content opportunities (text-based, audio, visual) and managing a team to create these assets.
  • Experience with Content Management Systems (CMSs) such as WordPress.
  • Extensive experience using the Google Ads platform (Search, Display, Shopping, Video, Remarketing).
  • Strong problem-solving and analytical skills, and a genuine interest in making continuous improvements to campaigns based on ongoing data analysis.
  • Excellent communication skills with an ability to clearly explain complex ideas verbally and in writing.
  • The ability to interpret and craft a story around complex data.
  • Ability to learn new software tools quickly and can grasp processes with ease.
  • Strong attention to detail and project management skills.
  • Ability to work independently under time constraints, take initiative and use good judgment.
  • Works well under pressure and can manage multiple tasks under time constraints.

Nice to Haves:

  • Google Ads and Analytics Certifications.
  • Facebook Ads certifications.
  • Extensive experience with Google Analytics, Google Webmaster Tools and Google Search Console.
  • Strong knowledge of typography, colour and other design principles.
  • Proficient at Excel and have experience using complex formulas.
  • Regularly write blog posts and whitepapers on SEO, Analytics, and Paid Search.
  • Strong experience working with Google Suite, Slack, Asana, Toggl & Jira.
  • Experience running Facebook Ad campaigns using the Facebook Ad Manager and Power Editor.
  • Hands-on experience with marketing automation software such as Marketo, HubSpot, Pardot and/or Eloqua or basic alternatives such a Mailchimp Automation or Clickfunnels Etison Suite.
  • Hands-on experience with email marketing tools such as Mailchimp, Constant Contact or AWeber.
  • Understanding of Google Tag Manager.
  • Basic understanding of HTML/JavaScript
  • The ability and desire to manage other digital marketers in the future. 

Responsibilities

  • Plan and execute all digital marketing, including SEO/SEM, email, social media and/or display advertising campaigns
  • Design, build and maintain our social media presence.
  • Keep large and complex projects organized, within scope, and on-time.
  • Create accurate reports of your performance for our clients.
  • Track, monitor and ensure that campaigns are delivering against all KPIs by reporting on campaign performance.
  • Communicate complex data in a simple language. Maintain strong presentation skills and be comfortable speaking in business meetings.
  • Execute conversion rate optimization (CRO) strategies with UX design, landing page design, a/b testing, multivariate testing, marketing automation and email marketing with successful results.
  • Monitor industry changes and developments in digital marketing.

What’s in it for you?

  • Learn and implement the latest and greatest in digital marketing.
  • Learn faster by working on a variety of client projects throughout the year.
  • Join an experienced team of developers, designers, business-leaders, and digital marketers.
  • An opportunity to execute your marketing vision and exercise influence on building out innovative solutions.
  • An excellent opportunity to do something you are passionate about, while having a direct impact on how users interact with your campaigns.
  • A strong culture of excellence, mutual mentorship, and transparency.

Perks

  • Fast growing digital studio working with Toronto’s top tech startups and North America’s best enterprises.
  • Huge potential for personal and professional growth.
  • Head Office in heart of Downtown Toronto’s Entertainment District.
  • Regular work gatherings and weekly team drinks on Fridays.
  • Sponsors of major Toronto tech events, including Elevate Tech Fest, Startup Open House and InnovateTO
  • Flexible hours with an option to work from home once a week.
  • Competitive compensation.

Duration of the role

This is a hourly / contract role with the potential to go to full-time / permanent in the future. Highly qualified candidates with a diverse set of digital marketing skills will have the option to start full-time immediately.

 

Remote vs Local Work

Remote work is an option for this role, but preference will be given to those in North American time zones and people with excellent English communications skills. Candidates based in the Toronto area will be given top preference but highly qualified candidates from other locations may also apply. Be sure to indicate your location in your application. 

 

How to apply

In your application, please include:

  • A resume and cover letter
  • A link to your portfolio / previous work.
  • A summary of how you would be able to make a difference on our team.

We have three different openings available for digital marketers:

  • Digital Marketer - SEO / SEM Specialist - Contract
  • Digital Marketer - Social Media Management & Advertising - Contract
  • Digital Marketer - Generalist - Contract

Be sure to indicate which position(s) you are applying to. See our website at crowdlinker.com for more details.